Late Nite Swim

Late Nite Swim is a club night that can be found generally hosting nights in the bars of Dalston High Street.

I’ve always wanted to play around with using optical illusions for flyers as they immediately catch the eye and invite you to stare for longer periods of time than a normal layout would. In this case I also felt I needed to add some element of movement to connote that this is a night with dance/club music, but not in the obvious and cheesy way you see on more commercial advertisements . Drawing on stills from FKA Twigs performances and videos served well to leave this movement just abstract enough to fit will the text.